History

May 12, 1994 Recorded resolution of the persons authorised by county governors for the establishment of the South-Estonian Tourism Development Foundation with an aim to create South-Estonian tourism region.

June 16, 1994 County governors of Tartu, Võru, Valga, Viljandi and Põlva counties entered into a cooperation agreement in the field of tourism.

March 3, 1995 The name was changed for South-Estonian Tourism Development Council because it was not possible to register a foundation.

May 15, 1995 South-Estonian tourism coordinator was employed.
September 11, 1997 County governors of Tartu, Põlva, Valga, Viljandi, Võru and Jõgeva counties entered into an agreement for the establishment of the South-Estonian Tourism.

Foundation to support:

• the coordination of work in the field of tourism in South-Estonia;
• the administration of tourism related databases and development of tourist products;
• the organisation of regional advertising, statistics and marketing in the field of tourism as well as training programmes.

January 28, 1998 South-Estonian Tourism Foundation was established.

Cooperation priorities

• Joint marketing of the region.
• Development of tourist products.
• Training programmes.

Marketing strategy

• As far as possible overcome the seasonal factor.
• Create and develop a common image of South-Estonia.
• Cooperate in marketing with accommodation establishments and travel agencies.
• Harmonise the quality of products.